Data and Analytics
About
The Data and Analytics team at King focuses on leveraging data-driven insights to enhance game performance and player engagement across their titles. This multidisciplinary team employs advanced analytics, machine learning, and business intelligence strategies to inform decision-making, optimize gameplay experiences, and drive innovation within their mobile games, particularly in flagship titles like Candy Crush. Their work ultimately aims to improve player satisfaction and retention, ensuring King remains a leader in the interactive entertainment industry.