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Hugo Lanchares is an experienced game designer currently serving as Principal Game Designer at King since November 2013, where responsibilities include creating and refining concepts for casual and midcore games and enhancing player engagement. Previously, Hugo held the position of Studio Game Design Director at King, leading a design team in Barcelona and fostering collaboration among various studios. Prior experience includes ownership and management roles at Unkasoft from October 2004 to October 2013, overseeing the development of over 40 games and managing more than 200 mobile and web projects. Additionally, Hugo was a Senior Game Designer at Enne from February 2010 to February 2012, specializing in level design using Hero and Unity engines. Academic qualifications include a degree in Business Administration and Management from IE Business School, and degrees in Gerontology and Psychology from Universidad de Salamanca.