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Gabriela Cavalheiro is a seasoned professional in UX writing and content design, currently serving as Lead UX Writer/Content Designer at King, with experience on the Candy Crush Soda team. Previous roles include Senior UX Writer/Content Designer and UX Writer/Content Designer at UX Collective and Circular IQ, respectively, where Gabriela contributed to enhancing user experiences through effective storytelling and content creation. Additionally, Gabriela has a background in editorial work as Associate Editor for The Watchung Review, and has significant writing experience with HuffPost and Insider, crafting compelling content across diverse subjects. Gabriela holds a PhD in English/Cultural Studies from King's College London, complemented by a Master's and Bachelor's degree from Universidade Federal do Rio de Janeiro.