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Simon Claassen is an experienced professional in digital marketing and programmatic advertising, currently serving as Group Director of Addressable Strategy/Direct Digital at KINESSO since June 2022. Prior to this role, Simon held positions at m/SIX as Programmatic Account Director and Programmatic Account Manager, and at Greenlight as Senior Media Trader and Display Campaign Manager. Simon also worked as a Display Campaign Manager at Clicks2Customers and held the position of Paid Search Analyst and Intern at Cape Town Media. Earlier experience includes serving as a Customer Service Consultant for Lufthansa. Simon holds a Certificate in Internet Marketing and a BSocSc with a triple major from the University of Cape Town.