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Samantha Primack has extensive experience in the advertising industry, with a focus on programmatic strategy and addressable strategies. Samantha is currently the Vice President of Addressable Strategy & Activation at Matterkind since October 2021. Previously, they worked at Cadreon as an Associate Director from June 2018 to October 2019 and as a Manager of Programmatic Strategy from January 2017 to October 2019. Before Cadreon, they held roles at MediaVest as an Analyst from March 2015 to January 2016, and at VivaKi as an Analyst from September 2014 to February 2015 and as an Associate Analyst from August 2013 to August 2014. Samantha began their career as a Communications Intern at Personal, Inc. in May 2012.

Samantha Primack holds a Bachelor of Arts (B.A.) degree in Communications and Informatics with a focus on Social Computing from the University of Michigan. No specific information regarding the start and end years of their education is provided.