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Ksenija Nikolic is an accomplished professional with extensive experience in digital marketing and data analytics. Currently serving as Director of Platform Practice EMEA at Kinesso since September 2019, Ksenija previously held significant roles including Director of Business and Audience Analytics at UM Worldwide and Senior Manager for Data Management Platform at Lloyds Banking Group, where implementation of Oracle’s BlueKai was a key achievement. Ksenija also worked as Display Proposition Manager at Gumtree.com, managing advertising campaigns and client-facing analytics. Earlier career experiences include Production Manager at Newton Media and Picture Researcher at PYMCA. Ksenija holds a Master's Degree in Media and Culture from John Naisbitt University and a Bachelor's Degree in Japanese Language and Literature from the University of Belgrade.