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Juan Pablo Cortés Santibáñez is an experienced digital marketing professional currently serving as the Ecommerce & Experience Lead at KINESSO since May 2023, focusing on Retail Media, SEO, Analytics, and Martech projects. As a co-founder of Enfoca Digital since January 2018, Juan Pablo has utilized extensive sales and management expertise to drive projects in SEM, SEO, and Growth for various clients. Previous roles include Head of Growth at Kaufmann Chile, where leadership of a digital marketing team facilitated marketplace growth, and involvement in innovative electromobility projects at Evsolutions. Juan Pablo also has experience as a Growth Manager at Predictable Media, Data Analytics Consultant at Skill Technologies, and Data Analytics Leader at Fusiona Digital Agency. Educational qualifications include a Master’s in Marketing from Universidad de Santiago de Chile and an Engineering Degree from Universidad Técnica Federico Santa María.