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Daniela Carius has an extensive work experience in the field of marketing research and audience strategy. Daniela started their career as a Research Consultant at IMR - Institute for Marketing Research GmbH in 2006, where they were responsible for various marketing research projects. From 2010 to 2014, they worked as a Senior Researcher at UM | Universal McCann GmbH, managing research for clients and collaborating with communication planners and media teams.

In 2015, Daniela joined UM Worldwide and held several roles within the company. Daniela started as a Senior Manager of Research, where they focused on global research initiatives. Daniela then progressed to become the Director of Global Research, Audience Strategy & Insights, responsible for audience development, strategy, insights, and product development. In this role, they also led global new business efforts. From 2019 to 2021, Daniela served as the VP and Director of Global Research, Audience Strategy & Insights, where they implemented data-driven approaches to audience creation and insights.

Most recently, Daniela worked at KINESSO as the SVP of Global Product Strategy, starting in 2023. Further details about their role at KINESSO are not provided in the given information.

Daniela Carius holds a Master's degree or a Diplom in Sociology from Johannes Gutenberg University Mainz. The start and end years of their education are not provided.