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Amanda Marks is currently serving as the Director of Programmatic Strategy and Activation at KINESSO. Prior to this role, Amanda held positions at various companies such as Initiative, Wavemaker, Horizon Media, DigitasLBi North America, and MediaVest. With a background in advertising from The University of Texas at Austin, Amanda has gained experience in digital media planning, brand strategy, and account management across a range of clients including Pernod Ricard USA, Golden Corral, Chobani, Hewlett Packard Enterprise, Bristol-Myers Squibb, and Johnson & Johnson. Amanda's expertise lies in managing programmatic initiatives, analyzing performance metrics, developing client relationships, and executing demand generation campaigns.