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John Lindén is an experienced product designer currently serving as the Lead Product Designer at Kindred Group plc since July 2016. With a focus on creating user-centered designs, John has led significant projects such as the redesign of the Payment area, collaborated with stakeholders, and established design systems utilized across multiple teams. Prior to Kindred, John worked at NetEnt in various roles including UX Designer and UX Researcher, where contributions included founding the UX team and conducting user studies to enhance user experiences. Earlier experience includes a position as a Test Engineer at Polystar Test & Measurement. John holds a Master of Science degree in Media Technology from Linköping University.