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Johannes Nijboer is a seasoned professional in the sports betting industry, currently serving as the Head of Sportsbook Business Development at Kindred Group plc since February 2014. With a progressive career at Kindred Group, Johannes has held various significant roles, including Sportsbook Business Portfolio Manager, Sportsbook Product Intelligence Manager, and Sportsbook Intelligence Manager, focusing on product development, data tools, and enhancing customer experiences in the Sportsbook sector, particularly in the Benelux region. Prior experience includes roles as a Commercial Analyst and Insight Analyst at Onalytica, where Johannes specialized in data-driven insights and marketing strategies. Johannes holds an MSc in Marketing from Nottingham University Business School and a BA in Business Administration from Hanze University, complemented by an Erasmus exchange at EAE Business School in Barcelona.