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Sandra Finlay has a diverse work experience spanning various industries. Sandra is the CEO of Kindo, an online school shop, payments, and forms platform that helps schools manage student payments, build online shops, and reduce administrative burdens. Prior to that, Sandra started and owned ezlunch, an online lunch ordering system that connected fresh food suppliers to local schools. Sandra also worked as a Project Manager for Cable & Wireless UK, specializing in Resale DSL. Currently, Sandra is an Activator at SheEO, a global community of women and non-binary individuals working towards creating an equitable and sustainable world.

Sandra Finlay attended The University of Auckland from 1989 to 1991 where they completed their BCom degree in Marketing.