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Susan Gosnell is a seasoned marketing professional with extensive experience in industry-focused marketing roles. Currently serving as the Senior Industry Marketing Lead at Kinaxis since April 2022, Susan drives market penetration in key verticals and analyzes insights to inform go-to-market strategies. Previous roles include Marketing Manager and Product Marketing Manager at Loftware, where Susan developed marketing programs for demand generation, as well as Marketing Communications Manager at PKWARE, overseeing corporate communications and lead generation. Prior experience also encompasses marketing management at Kahler Slater, Catalyst International, and Blue Yonder, demonstrating a strong track record in strategic marketing, demand generation, and stakeholder engagement. Susan holds a Bachelor’s degree in Communication from the University of Wisconsin-Stevens Point.