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Nat McDermott has extensive experience in digital marketing and account management, currently serving as a PPC Senior Account Manager at Kinase since May 2018. Responsibilities include leading successful pitches, managing paid app campaigns recognized by a Google award, and conducting omnichannel incrementality testing for a large e-commerce client. Previous roles at Kinase featured direct team management, including upskilling junior staff and restructuring accounts in response to Smart Bidding changes. Prior to Kinase, Nat gained research experience as a Research Intern at the University of Leeds, focusing on statistical analysis in a project related to bilingual children's communication skills. Nat holds a Bachelor of Arts in Linguistics and Phonetics from the University of Leeds.