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Nisar Ashraf has extensive work experience in marketing and management roles. Nisar is currently the Head of Marketing at KIKO MILANO, a position they have held since November 2023. Prior to this, they were the General Manager at Ozeefy from July to October 2023. From September 2021 to October 2023, they served as the Business Unit Head at Daneen beauty - Genix pharmaceutical Group of Companies. Nisar also worked as the Head of Marketing at SJS INTERNATIONAL (A leading Cosmetics Group) Rivaj & Flormar Cosmetics, from October 2012 to September 2021. Before that, they were the Brand Manager at Dawn Bread from April 2007 to July 2012. Nisar Ashraf started their career as a Product Manager at Popular Chemical Works (Pharmaceutical Manufacturer) in April 1996, where they worked until August 2007.

Nisar Ashraf holds a Masters degree in Economics and an MBA in Marketing from the University of the Punjab. Nisar also completed Matric and Fsc in Science from Sir Syed School, Wah Cantt during the years 1986 to 1988.