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Alexandra Walker is a seasoned marketing professional with extensive experience in lifecycle and channel marketing. Currently serving as a Senior Lifecycle Marketing Manager at Kijiji Canada since September 2022, Alexandra previously held the same title at Shopify for a brief period in 2022 and managed lifecycle marketing at FreshBooks from January 2020 to March 2022. Alexandra's expertise includes developing multi-channel customer retention programs, collaborating with analytics and sales teams, and executing strategic cross-sell and upsell initiatives. Prior roles at Rogers Communications involved crafting CRM strategies and managing email campaigns, while earlier positions at Daggerwing Applied, RBC, Pfizer, CW Partners LLP, and Mountain Equipment Co-op provided foundational knowledge in marketing and customer engagement. Alexandra holds an M.B.A. from McMaster University and a B.A. with Honours in Recreation and Business from the University of Waterloo.