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Nikki Pinfold is currently serving as Head of Partnerships at Kids since September 2020. Prior to this, they held the position of Planning and Partnerships Manager at Sky Media UK from January 2018 to April 2020. With extensive experience in partnerships and sales, Nikki also worked at ITV in various roles such as Partnerships Manager, Trading Manager, and Business Development Manager from 2006 to 2017. Before joining ITV, Nikki was a Sales Group Head at ITV from 2001 to 2006, an Airtime Sales Executive at Carlton Television from 2000 to 2001, and began their career as an Airtime Sales Executive at Granada Media Sales from 1997 to 1999.