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Sunwoo Kwon has extensive experience in the automotive and technology sectors, currently serving as the Lead of the Future Business Planning Team at Kia Worldwide since November 2010. In this role, Sunwoo Kwon focuses on future business initiatives including Purpose Built Vehicles (PBV), robotics, and advanced air mobility (AAM). Prior to this position, Sunwoo Kwon was the CEO of achor WEbs from November 1999 to October 2010, overseeing the company's strategic direction and operations.