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Aayush Yadav is a skilled sports writer and event manager with diverse experience in the sports industry. Currently serving as a staff writer at Sporticos and a football writer at Khel Now, Aayush also engages in various projects, including overseeing the World Cup 2023 Merchandising Project at FanNacion, which resulted in significant sales and successful partnerships with sports entities. Additional roles include freelance event management for Decathlon Sports India, event management for Khelo India 10 Ka Dum, and media PR for the All India University Games. Aayush's educational background includes a Master's in Sports Management from Lakshmibai National Institute of Physical Education and a Bachelor's in Business/Managerial Economics from Shivaji College.