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Sinéad Smith is a seasoned marketing professional with extensive experience in global marketing communications, currently serving as Senior Manager at Kerry since January 2020, leading a digital marketing team across four regions and overseeing the global marketing communications calendar. Previously, Sinéad held the position of Business Director at Wavemaker and Maxus, contributing to client management, revenue generation, and talent development while sitting on the boards of both agencies. Earlier roles include Account Director at Mindshare and Senior Account Manager at Core, with a career beginning as an Account Executive at TMP Worldwide. Sinéad holds a Postgraduate Diploma in Advertising from Fitzwilliam Institute, a Bachelor of Commerce (Hons) from the University of Galway, and a Certificate in Art and Design from Galway Technical Institute-GRETB.