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Kelly Kwok has extensive experience in trade marketing, currently serving as the Trade Marketing Executive for the UK, Nordic, and Benelux regions at Kering Eyewear since February 2016. Responsibilities include negotiating client partnerships, overseeing high-profile project installations, and developing promotional packages in collaboration with the sales team. Previous roles include Assistant Trade Marketing Manager, where strategic marketing plans were developed to align client needs with commercial goals, and Trade Marketing Executive, focusing on workflow development and brand execution. Prior to Kering Eyewear, Kelly worked as a Travel Retail Coordinator at La Prairie Group AG and as a Marketing Assistant at Sidefame Limited. Kelly holds a Bachelor's degree in Property Management from The Hong Kong Polytechnic University.