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Joyce Fong currently serves as the Trade Marketing Manager at Kering Eyewear, where responsibilities include developing trade marketing strategies and executing programs in collaboration with marketing and retail teams. Previously, Joyce held the position of Product & CRM Manager at Benefit Cosmetics, focusing on marketing strategies and managing CRM programs for VIP customers. As a Senior Marketing Officer at Shiseido, Joyce planned and implemented product launches and analyzed market dynamics to enhance customer engagement. Joyce's experience also includes serving as a Brand Manager for Tang Hong Far East, managing various perfume brands, and as a Marketing Executive at Anpak Printing Ltd., handling overseas accounts and exhibitions. Joyce began the career at Hong Kong Export Credit Insurance Corporation in clerical support roles.