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Jeff Busch has a diverse work experience spanning over two decades. Jeff started their career at Abercrombie and Fitch as an Assistant Merchant in 1999 before moving on to Pacific Sunwear as a Buyer/Merchant. In 2003, they joined Rip Curl as a Product Line Manager. After that, they worked at Ambiguous/Discrete Distributions as the VP of Merchandise & Design. From 2005, they began their journey at Marcolin USA, serving in various roles including Sales Consultant, District Sales Manager, and Regional Sales Manager. Jeff then joined Marcolin as the Director of Sales Fashion Division US West, followed by a promotion to Area Vice President. In 2016, Jeff became the Vice President of Sales at DITA Eyewear. Jeff later joined Kering Eyewear, initially as the Cartier & Alliances Sr. Manager, and now serves as the Director of Sales, US West & Central.

Jeff Busch attended the University of Arizona from 1995 to 1999, where they obtained a Bachelor of Business Administration (B.B.A.) degree with a major in Finance.