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Samantha Murat is currently the Customer and Communications Director at KeolisAmey Docklands. Prior to this role, Samantha served as the Head of Customer at McColl's Retail Group and held various roles at Transport for London, Bounce Consulting, Sainsbury's, Eurostar, and HSBC. Samantha has extensive experience in leading customer-focused initiatives, embedding customer-first culture, and developing multichannel customer experience strategies. Samantha has a proven track record of doubling customer satisfaction tracker sample size, leading post-pandemic turnaround projects, and defining and delivering customer information propositions. Samantha is skilled in partnering with operating companies to ensure brand consistency and enhancing customer engagement and growth.