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Peter Schneider holds substantial experience in research, data analysis, and marketing intelligence. Currently, Peter serves as the Director of Research and Data Analysis and Principal Consultant for Marketing Intelligence at Kenza since May 2018. Prior roles include avocational lecturer positions at Universität der Künste Berlin, focusing on digital brand monitoring, and at design akademie berlin, specializing in strategic channel planning. Peter has also held senior management positions such as Senior Manager for Strategy and Analysis at TLGG, and Head of Consulting and Account Management at spacedealer GmbH. Earlier experience includes roles at glispa GmbH as Strategic Account Director and Commercial Director at Das Atelier Niesler. Peter holds a Master of Arts in Leadership in Digital Communication from Universität der Künste Berlin and a degree in International Business from European-University Viadrina, complemented by additional studies at Istanbul Bilgi University and the University of Tampere.