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Zablon Oburu is a Revenue Integrity Manager at Kenya Airways, with experience in implementing revenue integrity strategies to maximize revenues within Pricing and Revenue Management. Zablon also serves as the New Distribution Capability Project lead, leading the digital transformation of Kenya Airways' indirect distribution channel. With a background as a Pricing Manager at Kenya Airways, Zablon has expertise in revenue maximization initiatives through the development and implementation of pricing strategies. Zablon holds a Bachelor's degree from Kenyatta University.