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Michelle K. is a seasoned marketing professional with extensive experience in digital marketing, CRM, and data activation across various industries. Currently serving as Global Senior Manager of CRM & Data Activation at Kenvue, Michelle enhances the effectiveness and ROI of healthcare professional and consumer CRM efforts. Previously, as Director of Lifecycle Marketing at byte®, Michelle led comprehensive lifecycle marketing strategies for the United States and Australia. With a strong background in digital marketing, Michelle has held key roles at Corestream and MVP Health Care, focusing on email marketing, user experience, and lead generation. Michelle holds an MBA from Clarkson University, a Master of Leadership in Athletic Administration from Northeastern University, and a Bachelor of Science in Sport Management from Lasell University.