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Efthymios Psaraftis serves as the Global Audience Strategy Manager at Kenvue, focusing on shaping the global Audience Agenda since January 2023. Previously held roles include leading audience strategies at Johnson & Johnson and PepsiCo, driving significant ROI increases and developing data-driven marketing strategies. Efthymios is an active member of various industry organizations, including the AI Leadership Coalition and the Association of National Advertisers, contributing to data and analytics initiatives. With a solid educational background in Strategy, Finance, and Data Analytics, Efthymios combines extensive experience in digital transformation and consumer engagement, mentoring startups and serving on strategic boards.