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Marleen Crooijmans is an experienced marketing and business development professional with a strong background in strategic marketing, digital transformation, and corporate communication. Currently serving as an Executive Committee Member at Kennedy Van der Laan and a member of the Advisory Board for the Chamber of Commerce, Marleen also holds roles at Blue Apple Consultancy and Interim Management and the Dutch Design Foundation. Previous positions include Global Head of Marketing at ING, where significant achievements included the development of a client segmentation strategy and implementation of a global customer experience program. Marleen's educational background includes a Master's degree in Communication and Organization from Vrije Universiteit Amsterdam, along with various qualifications from INSEAD and other institutions.