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Jeff A Fritsch possesses extensive experience in the auction industry, specifically focused on bid board operations and software solutions. Since 1977, Jeff has served as the Administrative Assistant of Sales at Keeneland Association, acting as a liaison between the sales office and buyers/sellers. From 2007, Jeff has worked as a Seller Ambassador for Barrett-Jackson Auction Company, facilitating communication between sellers and auctioneers. Jeff has established their own business, Biddriven, since 2009, providing bid board displays across various auction settings. In addition, Jeff has played significant roles at several organizations, including the Washington Thoroughbred Breeders & Owners Association, WEF Sport Horse Auction, Robertson Equine Sales, and others, providing software and operational support for live auctions and charitable events.