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Scott Farrell's work experience includes roles in various companies and industries. Scott is currently working as the Senior Director of Business Development at Keen Decision Systems, a SaaS marketing mix system that optimizes marketing spending choices across all channels. Before that, they worked as an Independent Consultant and Business Development, Client Success & Sales at Locally, where they helped retailers present their inventory to nearby shoppers using eCommerce tactics. Scott also served as the Senior Manager of Customer Success at Promoboxx, a retail marketing platform, and as the Commercial Director of BzzAgent Canada at dunnhumby, where they implemented people-media strategies to drive awareness and sales. Scott has also held roles such as Senior Director of Business Development, Brand Consulting, and Media Services at dunnhumbyUSA (BzzAgent) and Director of Business Development at BzzAgent, Inc., where they built and grew major accounts and implemented social and shopper marketing strategies. Prior to that, they worked as a Social Marketing Consultant and Regional Sales Manager at Independent and Awareness Inc., respectively. Scott began their career at The Boston Beer Company, where they held roles such as Supervisor of Sales Coordinators, Division Sales Coordinator, and Project Manager, overseeing various aspects of sales, strategic planning, and project management.

Scott Farrell attended Bucknell University from 1990 to 1994, where they obtained a Bachelor of Arts degree. During their time at Bucknell University, Scott studied International Relations and French Studies.