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Greg Dolan spent more than a decade as a brand marketing executive with companies like Kraft and Campbell’s. During that time he craved insights that would allow him to understand how his marketing investments were driving business growth and shareholder value.

He co-founded Keen to help other marketers do just that by making smarter use of data to guide decisions about when and where to invest to maximize marketing’s impact on revenue, profitability and long-term value creation.