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Rafa Lombardo Valero is a seasoned digital marketing professional with extensive experience in paid social media management and strategy development. Currently serving as the Senior Social Media Advertisement Manager at Karo Healthcare, Rafa leads D2C paid social initiatives for skincare brands across European markets. Previous roles include co-founding La Retalera Patchwork, managing global paid media at Kaplan International Languages, and functioning as a Paid Media Performance Manager at Born Social. With a strong background in optimizing marketing channel performance, Rafa has held various positions in product marketing and logistics, further enriched by a Master's Degree in Marketing and Business Management from ESIC Business & Marketing School and a Bachelor's Degree in Economics from Universidad de Granada.