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Theo Zätterström is an experienced professional in sales management and business development, currently serving as a Sales Management Advisor at The O AB since April 2020, and as an Advisor at Adviscent AG since August 2024. Previously, Zätterström held leadership roles at Netigate, including Head of Inside Sales and Head of Partnerships, where notable sales growth was achieved. As a co-founder of Ångaloppet, Zätterström helped create the world's largest Swimrun festival. Additional endeavors include podcasting about ADHD and contributing to various companies as a business coach, freelance photographer, and shareholder in Karma. Zätterström holds a Bachelor's Degree in Business Administration from Catawba College. Skills encompass sales strategy, negotiation, and operations management.