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Joakim Uuttana has extensive experience in digital marketing and website development, currently working at Karhu Helsinki in website development and optimization since April 2023. Prior to this role, Joakim held various positions at adidas from February 2018 to December 2022, including digital activation and content management, as well as brand marketing focusing on localizations and operations. Joakim's earlier experience includes a role in digital marketing at Etra Oy from May 2016 to January 2018, sales at Promotion Point from June 2015 to April 2016, and serving as a substitute teacher for the City of Porvoo in 2012. Joakim Uuttana holds a Master's degree in Marketing from Hanken School of Economics, completed between 2012 and 2018, and studied at National Sun Yat-Sen University from 2015 to 2016.