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Metehan Taşpınar is a Digital Data Analyst Executive at Karaca A.Ş. since April 2022, specializing in traffic analytics, marketing automation, and mobile measurement protocols. Responsibilities include detailed analysis using BigQuery, improving online sales analysis and conversion, and delivering quantitative analysis for data-driven management decisions. Prior to this role, Metehan served as a Senior Data & Web Analyst at Performics, where site behavior analysis and dashboard reporting were key duties. Experience also includes a role as a Web-App Analytics & Strategy Intern at Baykar Technologies and leadership positions in student organizations during university studies. Metehan holds a Bachelor's degree in Aeronautical Engineering from Istanbul Technical University.