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Martina Beer has held various positions at the Kanton Bern since September 2012, currently serving as Bereichsleiterin Personalmarketing beim Personalamt des Kantons Bern, where projects in personnel marketing are led, and the employer branding for Kanton Bern is strengthened through diverse marketing measures. Prior roles include Wissenschaftliche Mitarbeiterin Personalmarketing and Wissenschaftliche Mitarbeiterin Personalcontrolling, focusing on systematic personnel controlling and HRM metrics analysis. Previous experience includes working as a Front Desk Mitarbeiterin at Alpenhof Hotel from June 2008 to August 2009. Martina Beer holds a Bachelor of Science in Betriebsökonomie and two Certificates of Advanced Studies in Kommunikation and Projektmanagement from Berner Fachhochschule BFH.