ÂÜÀòÂÒÂ×

Geoffrey Ferlay is the Chief Offer & Commercial Planning Officer at Kantar since October 2016, responsible for delivering growth strategies with a focus on Northern and Eastern Europe and coordinating go-to-market plans to enhance client benefits. Previously, Ferlay served as a Director at Millward Brown from January 2009 to September 2016, offering research-based consultancy to optimize brand management and communication investments in Istanbul. Earlier roles include Senior Account Manager - Business Analyst in New York, focusing on market research for global accounts in snacks and beverages, and Senior Research Executive in Paris, conducting global marketing surveys. Ferlay's career began as a Research Executive at Dynamic Mystery Shopping, managing a diverse client portfolio. Educational credentials include an MBA in Marketing from Université Laval and a Business Engineer degree from KEDGE Business School, complemented by a degree in Technology from Marseille Technology Institut.