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Shota Hirai is a seasoned brand manager with extensive experience in the food and sports marketing sectors. Currently serving as the Coolish brand manager at （株）ロッテ since July 2022 and as a brand manager for the Happy turn brand at Kameda Seika Co Ltd since November 2020, Shota Hirai has also contributed to the marketing team for the Chiba Lotte Marines since October 2017. Previous roles include product development at Lotte from April 2007 to October 2017. Shota Hirai holds a master's degree in sports marketing from the University of Tsukuba, which was earned between 2005 and 2007.