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Federico Lusi is an experienced sales professional currently serving as an Enterprise Account Executive at Kaltura since July 2023, where Kaltura focuses on enhancing video experiences across various sectors. Prior to this, Federico held the position of Sales Director at JW Player from May 2018 to July 2023, managing the SaaS sales cycle and conducting presentations for C-level executives. As a Growth Account Executive at JW Player, responsibilities included overseeing the complete sales process and managing the leads pipeline. Federico also served as a Platform Client Partner at TheOutplay, where partnership development and negotiations were key responsibilities, and worked as Content and Publisher Partnerships Manager at Brave Bison, focusing on maximizing video value for various rights holders. Earlier experience includes a role as Account Manager at Perform Group, a prominent digital sports content and media organization. Federico holds a Master's degree in Journalism, Publishing, and Multimedia Communication, along with a Bachelor's degree in Communications Sciences and Technologies, both from Sapienza Università di Roma.