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Maddy King is an experienced marketing professional specializing in performance and data strategy, currently serving as the Performance and Data Strategy Lead at NewGen since August 2021. With a robust background in integrated marketing, Maddy has held leadership roles at Red Ventures and CBS Interactive, where responsibilities included managing branded content, ad strategy, and audience data initiatives within the gaming and consumer tech sectors. Maddy's earlier experience encompasses roles in programmatic advertising and ad operations at Future plc and MixRadio, as well as client account management at Simitive. Maddy holds a Bachelor of Arts in Media and Communications and a Double Diploma in Business Management and Human Resources from Swinburne University of Technology.