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Mike Wilms is an experienced professional in conversion rate optimization and user experience, currently serving as the Product Owner Customer Experience and CRO lead at Kaartje2go since March 2023. Mike has been a Freelance Conversion Optimization Expert since October 2014, and previously worked as a CRO & UX specialist at Azerty from March 2022 to March 2023, and as a CRO & UX Consultant at De Nieuwe Zaak from July 2016 to March 2022. Additional experience includes roles as Head of Conversion at HotelChamp B.V., Conversion Rate & Usability Expert at Investion, and Usability and Conversion Expert at Conversion Heroes. Mike began the professional journey with an internship at VL Consultants and holds a Bachelor of Engineering degree in Human Technology from Hanzehogeschool Groningen, where the focus was on user-product interaction.