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Alara Sönmezışık is an accomplished digital marketing professional currently serving as a Senior Campaign Manager at JustWatch since May 2022. Previously, Alara held the role of Campaign Manager and PPC Account Manager at BetVictor, managing PPC campaigns and optimizing performance through data analysis and collaboration with various departments. Alara's career includes experience as a PPC Executive at TechAds Media, where campaign design and analytics were key responsibilities, as well as internships at PepsiCo, Migros Ticaret A.Ş., Teksan™, and Camp Rising Sun, which provided foundational skills in marketing, research, and team coordination. Academic credentials include a Master of Science in Digital Marketing Strategy from Trinity College Dublin and an Engineer's degree in Industrial Engineering from Galatasaray University.