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Orkhan Gadirov, MBA, currently serves as a Consumer Experience & Trade Activation Specialist at JTI since September 2024. Prior to this role, Orkhan was a Category Manager at Veyseloglu Group of Companies from April 2022 to September 2024, where responsibilities included managing Orimi Trade brands and developing key account strategies. Previous experience also includes positions as Brand Manager at Veyseloglu Group, Cahan Tobacco International, and Executive Director at Poliqrafaz MMC, showcasing a strong background in brand strategy, business development, and operational management. As the Founder & Co-Owner of Green Baku, Orkhan successfully managed sales of recycled products. Orkhan's earlier work includes roles with the Baku City Circuit Operations Company, focusing on corporate ticket sales and spectator services. Orkhan holds a Master’s in Management from Azerbaijan Tourism and Management University and a Bachelor's in Industrial Organization and Management from Azerbaijan State University of Oil and Industry.