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J. Omar Aberilla is an accomplished marketing and sales professional with extensive experience in leading consumer engagement and distribution operations across various companies. Currently serving as the Territory Consumer Lead at JTI since September 2022, Aberilla drives marketing campaigns and provides strategic insights based on data analysis. Previous roles include Distributor Development Manager at Reckitt and Fonterra, and Customer Development Manager at Del Monte Philippines, where Aberilla managed key account relationships and trade investments. Experience at Philip Morris International involved sustainability initiatives and trade training, while early career at San Miguel Corporation focused on achieving sales targets and implementing trade programs. Aberilla holds a Bachelor of Business Administration in Computer Applications from DLS - College of St. Benilde.