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Adan Gaitan is a seasoned marketing and sales professional with extensive experience in global commercial management, strategic planning, and business transformation across various industries. Currently serving as the Global Commercial Manager at Joya de Nicaragua since August 2023, Gaitan is responsible for developing and executing the company's marketing and go-to-market strategies across 70 countries. Previously, Gaitan held key leadership roles, including Senior Marketing and Sales Director at Liberty Latin America, Director of Marketing & Sales at Cargill, and Sales Director at Telefonica, successfully managing large teams and driving commercial growth. Gaitan's educational background includes an MBA from INCAE Business School and a BBA from Universidad Americana, complementing a career marked by significant achievements in brand strategy and business development.