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Vicki Reece has extensive work experience, beginning with a Sales role at Blair Television in 1980. Vicki then moved on to an Account Executive role at WGN-AM in 1982. In 1989, they founded and became the CEO of Capital Creative Group, a boutique ad agency. Following that, they founded and became the CEO of Kids Count Entertainment in 1993, producing positive award-winning multimedia products for children and families. In 2014, they joined the Marketing Committee of Special Olympics. Finally, in 2010, they founded and became the CEO of Joy of Mom, a lifestyle brand platform nearly 3 million Moms strong.

Vicki Reece attended the University of Illinois Urbana-Champaign, where they earned a Bachelor of Science in Communications. Prior to that, they attended Evanston Township High School (ETHS).