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Shauna Carlson, MBA, is an accomplished marketing professional with extensive experience across various organizations. Currently serving as the Marketing Director at JoVE since June 2024, previous roles include Executive Director of Demand Generation at engage2learn, where Shauna managed a $1 million budget and led a successful cross-functional team. Notable achievements include a 210% increase in marketing-sourced revenue at OpenWorks and significant enhancements in PPC campaign effectiveness at engage2learn. With a strong foundation in content marketing, compliance, and product launch strategies, Shauna holds a Bachelor of Business Administration in Marketing from the University of Arizona and a Master of Business Administration from the University of Phoenix.