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Joakim has a bachelor’s degree in International Marketing from BI in Oslo and Kingston University College. After graduating, he moved to Dublin and worked for Google (via Accenture) where he optimized ads for Key clients. 1.5 years later he was promoted to Product Expert and moved to Lisbon at Google’s newly opened offices. One year later he moved back to Norway and started at Journey.

Joakim is Head of Paid Media at Journey and is responsible for their clients within the Paid segment. He manages their Paid team and optimizes client accounts on Google and Facebook.