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Irene Muller has over 20 years of experience in various marketing and brand management roles. irene is currently the Marketing and Brand Director for Joolz, a Milk Design BV brand. Prior to this, they served as the Head of Global Marketing Communication at Rituals from 2017 to 2020. In 2016, Irene worked as the Brand Marketing Director for Tumble 'N Dry BV. irene also spent several years at Bugaboo International, where they held the positions of Global Brand Director and Global Brand Manager, overseeing brand strategy, creative concept development, and campaign management. Earlier in their career, Irene worked as a Brand Manager at Albert Heijn and a Category Manager at Etos.

Irene Muller pursued their education starting from 1994 to 2000 at the University of Groningen, where they obtained a Master's degree in business management. Later, from 2002 to 2003, they enrolled at the University of Macau and completed a master's program in business management.